In practice, however, I believe most customers leave there many hours after they expected to, frustrated from the system, and not completely satisfied with what they are leaving with. They do that because the thought of going back is so horrible they walk away with what they can.
If you have never been to an IKEA superstore the set up is something like this. Wander through the display showrooms along a designated route through living areas, bedrooms, kitchens picking out pieces of furniture you like along the way. This is the whole top floor of the warehouse and is a massive maze of every product IKEA sell. Then go downstairs through the ‘marketplace’ where small items are collected, everything from saucepans to picture frames, lamps, cushions, storage, rugs, coat hangers, linen……….. Then you hit the warehouse where, if you have recorded all the details correctly upstairs, you should find the furniture you are after, mostly in flat packed boxes which you place on specially designed trolleys and go to the registers. Sound simple?
We spent our time choosing the pieces we were after in the display section. We were fitting out most of our apartment and diligently wrote down the locations where we would find the various products in the warehouse. We actually went through this section twice, the first time to get an idea and the second time to lock in our choices. Each piece was discussed (sometimes with zeal) and decided upon. There were very few staff to assist throughout this area and they weren’t exactly friendly, knowledgeable, or particularly helpful after you had queued to see them. 3 hours later we hit the marketplace and filled a trolley of goodies..
Then we made the warehouse. We had 12 items to collect and as we learned quite quickly, this was a game of pot luck. Navigating through the busy warehouse with an already laden trolley trying to find the correct aisle and location was a challenge in itself but 6 of our items were out of stock – even a couch that when they had given me the code upstairs was ‘available’ was probably already on someone’s trolley. How frustrating! We were ready to just walk away. By this point you can’t just choose a slightly different colour or model, you would have to go back into the upstairs maze to find the details you needed – at this point, that was not an option!
Another consideration - delivery from Ikea Brooklyn to Manhattan is $100. Could we pay for what we had, and order the others for them to be delivered together – No. Could we pay and you store what had taken us 5 hours to put on our trolleys until we came back for the others – No. Could we order online what was not in stock. Only limited pieces are available online. And any delivery ordered online is $2/pound, which could easily be $200+ for the pieces we had remaining.
I have to point out also, I don’t think we saw a friendly or helpful staff member. I mean it must really suck to work there because they were all miserable. The friendliest people were the delivery guys, but that is outsourced to another company. One poor customer we saw in the warehouse section had been collecting multiple trolleys of flat packs. Obviously shopping on his own, he went to collect something leaving 2 other full trolleys up against a display. When he returned they had been removed and all the stock was being put away! Knowing how long he must have been there already, I nearly cried for him…
As our day turned into night, we decided to take what we had as otherwise it would have been a total waste of a day. Our experience was extended further when the sofa we had to collect from another window after check out arrived and was the wrong one. It was 9.10pm. Can you swap it? No, you need to go (and queue) to the returns window and process an exchange. The returns window was suppose to close at 9. Before we exploded, they did allow us to process our exchange and we managed to get out of there - relationship in tact!
Would I go back? Well, I can’t quite believe it myself but the next weekend we did. As we thought about it during the week, we really wanted to get the pieces that we missed out on so we went back with a plan. This time we were wiser.
Lesson learned – go early, beat the crowds and access the stock they have brought down from the massive shelves overnight. Lucky we did, with 2 of the items, only 2 were available, ½ hour later and they could have been gone.
I’ve decided it’s a love/hate thing people have for IKEA - while people dread going there, they go because it’s cheap. I think the sheer number of people that pass through there everyday means that they don’t need to care about their customer service. Shame on them.
Author notes:
- My rant is over, but it feels good to have shared it!
- This relates to my experience at IKEA in Brooklyn, NY.
- Prior to writing this blog I did write to customer service at IKEA to explain our displeasure – it would have been nice to receive complimentary delivery the second time round. Surprise surprise, there has been no response.